Spamming Is Not Marketing
Spam is many things, but it is not effective as a sustainable or predictable marketing tactic or as a client acquisition strategy. I'm not sure when or where this became "the way" to so many misguided people, but this has to stop. LinkedIn has become a cesspool, and most Facebook friend requests are coming with an elongated F.O.R.M.-inspired pitch from someone who has had less experience than a virgin two months before prom night.
Fake rapport building --> Unnecessary call, zoom meeting, or worse --> Wasted time for them and their "prospect" that sees through all of their nonsense, or is blindsided and paying someone 5 chapters into their first Russell Brunson Secrets book and setting themselves up for disappointment.
There are ways to turn strangers into customers, but you have to go through the process of getting them to raise their hand and let you know they want to throw money at your amazing offer that solves a problem that they actually have.
No comments:
Post a Comment